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Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel.

By: Contributor(s): Material type: TextTextPublication details: Reading, MA : Addison-Wesley, c1998.Description: xx, 780 p. : ill. ; 25 cmISBN:
  • 0321014162 (hardcover)
  • 9780321014160 (hardcover)
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 L523m 1998
Other classification:
  • 85.40
Online resources:
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF5415.2 L523m 1998 (Browse shelf(Opens below)) 3 1 Available 00000097357
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HF5415.2 .K65 2008eb Marketing research a practical approach / HF 5415.2 L157e 1996 Les etudes marketing / HF 5415.2 L523m 1979 Market research and analysis / HF5415.2 L523m 1998 Marketing research / HF 5415.2 M249b 2002 Basic marketing research : applications to contemporary issues / HF 5415.2 M249i 1997 Investigación de mercados : un enfoque práctico / HF 5415.2 M249i 2008 Investigación de mercados /

Includes bibliographical references and indexes.

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