What Americans really want.. really : the truth about our hopes, dreams, and fears / Frank I. Luntz.

By:

Luntz, Frank I

Material type: Text

TextPublication details: New York : Hyperion, 2009.Description: xxxiv, 302 p. ; 24 cmISBN:

9781401322816 (alk. paper)
1401322816 (alk. paper)

Subject(s):

DDC classification:

306.30973/090511

LOC classification:

HM 1206 L964w 2009

Contents:

I can see clearly now: What Amerians really want in their daily lives--- Don't stop until you get enough: The five things that matter most--- I can't get no satisfaction: The Jobs americans really want--- The buck stops here: What we really want from govement--- God help us: What we really want from religion--- Living at the speed of life: The 2020 generation--- Hope i die before i get old: What we really want out of retirement.

Summary: The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Vol info	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HM 1206 L964w 2009 (Browse shelf(Opens below))	1	1	Available		00000072955

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Previous	HM 1206 H716m 2005 Mass media in a mass society : myth and reality /	HM 1206 I42 1969 La industria de la cultura /	HM 1206 L788m 2009 Manuale di sociologia della comunicazione /	HM 1206 L964w 2009 What Americans really want.. really : the truth about our hopes, dreams, and fears /	HM1206 .M36 2004 Mass communication and American social thought : key texts, 1919-1968 /	HM 1206 N964 2016 Nuevos modelos mediáticos : diversidad, usuarios y ventanas /	HM1206 .S232p 2004 Paternalismos huérfanos : comunicación, democracia, globalización /	Next

Includes bibliographical references (p. 291-293) and index.

The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

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