Media relations handbook : for government, associations, nonprofits, and elected officials / Bradford Fitch ; Jack Holt, editor.
Material type:
TextLanguage: English Publisher: Alexandria, VA : TheCapitol.Net, [2012]Edition: 2nd editionDescription: xxiv, 305 p. ; 26 cmISBN: - 9781587331671 (softcover)
- 9781587331718 (hardbound)
- Media relations handbook for government, associations, nonprofits, and elected officials
- Public relations -- Handbooks, manuals, etc
- Public relations -- United States -- Handbooks, manuals, etc
- Publicity -- Management -- Handbooks, manuals, etc
- Publicity -- United States -- Management -- Handbooks, manuals, etc
- Public relations and politics -- United States -- Handbooks, manuals, etc
- Relaciones públicas -- Manuales
- Publicidad -- Manuales
- Relaciones públicas y politica -- Estados Unidos -- Manuales
- 659.2
- HM 1221 F544m 2012
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HM 1221 F544m 2012 (Browse shelf(Opens below)) | 1 | Available | 00000120301 |
Includes bibliographical references and index.
First steps -- Tools of the craft -- Developing a message and communications plan -- Interacting with reporters -- Overview of the media : print, radio, TV and the Internet ---Online communication -- Dealing with the principal -- Interview preparation -- Internal issues : experts, policy, numbers, leaks, lawyers, and language -- How to interact with congressional campaign operations -- Communication in a federal agency -- Crisis communication in public affairs -- Honest spin : the ethics of public relations.
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