Amazon cover image
Image from Amazon.com

Strategic planning for public relations / Ronald D. Smith.

By: Material type: TextTextPublication details: New York : Routledge, Taylor & Francis Group, 2013.Edition: 4th edDescription: xxxv, 520 p. : ill. ; 24 cmISBN:
  • 9780415506762 (pbk.)
  • 9780203081242 (ebook)
Subject(s): DDC classification:
  • 658.4012
LOC classification:
  • HM 1221 S642s 2013
Contents:
Phase One - FORMATIVE RESEARCH Step 1: Analyzing the Situation Step 2: Analyzing the Organization Step 3: Analyzing the Publics Phase Two - STRATEGY Step 4: Establishing Goals and Objectives Step 5: Formulating Action and Response Strategies Step 6: Developing the Message Strategy Phase Three - TACTICS Step 7: Selecting Communication Tactics Step 8: Implementing the Strategic Plan Phase Four - EVALUATION RESEARCH Step 9: Evaluating the Strategic Plan Appendixes A - Applied Research B - Ethical Standards C - Sample Campaigns D - Effective Media Engagement Glossary Citations and Recommended Readings
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HM 1221 S642s 2013 (Browse shelf(Opens below)) 1 1 Available 00000107622

Includes bibliographical references (p. [495]-505) and index.

Phase One - FORMATIVE RESEARCH Step 1: Analyzing the Situation Step 2: Analyzing the Organization Step 3: Analyzing the Publics Phase Two - STRATEGY Step 4: Establishing Goals and Objectives Step 5: Formulating Action and Response Strategies Step 6: Developing the Message Strategy Phase Three - TACTICS Step 7: Selecting Communication Tactics Step 8: Implementing the Strategic Plan Phase Four - EVALUATION RESEARCH Step 9: Evaluating the Strategic Plan Appendixes A - Applied Research B - Ethical Standards C - Sample Campaigns D - Effective Media Engagement Glossary Citations and Recommended Readings

There are no comments on this title.

to post a comment.