Propaganda and persuasion / Gareth S. Jowett; Victoria O'Donnell.

By:

Jowett, Garth

Contributor(s):

O'Donnell, Victoria

Material type: Text

TextLanguage: English Publication details: Thousand Oaks : Sage Publications, 1999.Edition: 3rd editionDescription: xviii, 430 pages : illustrations ; 24 cmISBN:

0761911464 (alk. paper)
9780761911463 (alk. paper)
0761911472 (pbk.)
9780761911470 (pbk.)

Subject(s):

DDC classification:

303.375

LOC classification:

HM 263 J87p 1999

Online resources:

Contents:

What is propaganda, and how does it differ from persuasion? Propaganda through the ages Propaganda institutionalized Propaganda and persuasion examined Propaganda and psychological warfare How to analyze propaganda Propaganda in action : four case studies How propaganda works in modern society

Summary: Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded Authors Garth S. Jowett and Victoria O'Donnell offer a broad and intelligent scope of propaganda and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda, media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case studies, and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HM 263 J87p 1999 (Browse shelf(Opens below))	1	Available		00000004129

Includes index.

What is propaganda, and how does it differ from persuasion?
Propaganda through the ages
Propaganda institutionalized
Propaganda and persuasion examined
Propaganda and psychological warfare
How to analyze propaganda
Propaganda in action : four case studies
How propaganda works in modern society

Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded Authors Garth S. Jowett and Victoria O'Donnell offer a broad and intelligent scope of propaganda and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda, media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case studies, and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda.

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