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Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark Schaefer.

By: Material type: TextTextLanguage: Spanish Publication details: New York : McGraw-Hill, c2012.Edition: 1st edDescription: xviii, 215 p. ; 24 cmISBN:
  • 9780071791090 (alk. paper)
  • 0071791094 (alk. paper)
Subject(s): DDC classification:
  • 658.872
LOC classification:
  • HM 742 S294r 2012
Contents:
Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HM 742 S294r 2012 (Browse shelf(Opens below)) 1 Available 00000114500

Includes bibliographical references (p. [197]-201) and index.

Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.

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