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Public relations : the basics / Ron Smith.

By: Material type: TextTextLanguage: Eng Series: Basics (Routledge (Firm)) | The basicsPublisher: London : Routledge, 2014Description: ix, 268 pages ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415675840 (hbk : alk. paper)
  • 9780415675833 (pbk : alk. paper)
Subject(s): DDC classification:
  • 659.2 23
LOC classification:
  • HM1221 SM658 2014
Contents:
A first look at public relations -- Public relations in society -- Types of public relations -- Practicing public relations-- Public relations planning: phase 1: research -- Public relations planning: phase 2: strategy -- Public relations planning: phase 3: tactics -- Public relations planning: phase 4: evaluation -- Appendix: Careers in public relations.
Summary: 'Public Relations' is an introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HM1221 SM658 2014 (Browse shelf(Opens below)) 4 1 Available 00000111079

A first look at public relations -- Public relations in society -- Types of public relations -- Practicing public relations-- Public relations planning: phase 1: research -- Public relations planning: phase 2: strategy -- Public relations planning: phase 3: tactics -- Public relations planning: phase 4: evaluation -- Appendix: Careers in public relations.

'Public Relations' is an introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field.

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