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How to win campaigns : communications for change / Chris Rose.

By: Material type: TextTextPublication details: London ; Washington, DC : Earthscan, c2010.Edition: 2nd edDescription: ix, 381 p. : ill. ; 23 cmISBN:
  • 9781849711937 (hardback)
  • 9781849711142 (pbk.)
Subject(s): DDC classification:
  • 659
LOC classification:
  • HN 18 R795h 2010
Contents:
Introduction 1. How To Begin 2. Communicating With Humans 3. Motivational Values 4. Campaign Research and Development 5. Campaign Plans 6. Organizing Campaign Communications 7. Constructing Campaign Propositions 8. Working With News Media 9. Keeping A Campaign Going 10. Old Media, New Media 11. To Do And Not To Do 12. The Bigger Picture Basic Campaign Checklist Case studies: Climate Change Campaigning: The effect of starting conditions Converting an Issue into a Campaign: The Case of WWF's Chemicals and Health Campaign Formative Campaign Research: The Undersea Obama Election Campaign: A New Media Case Study Issues and Power Analysis: Greening Apple Computers
Summary: This comprehensive exploration of what works in campaigning is a practical 'how-to' guide for using the principles and strategies of effective campaigning as a new form of public politics.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HN 18 R795h 2010 (Browse shelf(Opens below)) 1 1 Available 00000109743

Includes bibliographical references (p. [331]-358) and index.

Introduction 1. How To Begin 2. Communicating With Humans 3. Motivational Values 4. Campaign Research and Development 5. Campaign Plans 6. Organizing Campaign Communications 7. Constructing Campaign Propositions 8. Working With News Media 9. Keeping A Campaign Going 10. Old Media, New Media 11. To Do And Not To Do 12. The Bigger Picture Basic Campaign Checklist Case studies: Climate Change Campaigning: The effect of starting conditions Converting an Issue into a Campaign: The Case of WWF's Chemicals and Health Campaign Formative Campaign Research: The Undersea Obama Election Campaign: A New Media Case Study Issues and Power Analysis: Greening Apple Computers

This comprehensive exploration of what works in campaigning is a practical 'how-to' guide for using the principles and strategies of effective campaigning as a new form of public politics.

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