Handbook of political communication research / edited by Lynda Lee Kaid.

Includes bibliographical references and index.

Theoretical diversity in political communication / Everett M. Rogers -- Political marketing : theory, research, and applications / Bruce I. Newman and Richard M. Perloff -- Methodological developments in political communication research / Doris A. Graber -- Fragmentation of the structure of political communication research : diversification or isolation? / Yang Lin -- Design and creation of a controlled vocabulary for political communication / Kathleen J.M. Haynes -- Rhetoric and politics / Bruce E. Gronbeck -- Political advertising / Lynda Lee Kaid -- Political campaign debates / Mitchell S. McKinney and Diana B. Carlin -- News coverage of political campaigns / Girish J. Gulati, Marion R. Just, and Ann M. Crigler -- Agenda-setting research : issues, attributes, and influences / David Weaver, Maxwell McCombs, and Donald L. Shaw -- Gatekeeping and press-government relations : a multigated model of news construction / W. Lance Bennett -- The presidency and the media / Amy McKay and David L. Paletz -- The spiral of silence and the social nature of man / Elisabeth Noelle-Neumann and Thomas Petersen -- Knowledge as understanding : the information processing approach to political learning / Mira Sotirovic and jack M. McLeod -- Mediating democratic engagement : the impact of communications on citizens' involvement in political and civic life / Michael X. Delli Carpini -- Women as political communication sources and audiences / Dianne G. Bystrom -- Political communication research abroad : Europe / Christina Holtz-Bacha -- Political communication in Asia : challenges and opportunities / Lars Willnat and Annette J. Aw -- Changing the channel : use of the Internet for communicating about politics / John C. Tedesco.