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The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman
Material type:
TextLanguage: English Publication details: Thousand Oaks : Sage Publications, 1999Description: xviii, 166 p. ; 24 cmISBN: - 0761909583
- Presidents -- United States -- Election
- Political campaigns -- United States
- Communication in politics
- Public relations and politics
- Advertising, Political
- Campaign management
- Presidentes -- Estados Unidos -- Elección
- Las campañas políticas -- Estados Unidos
- Comunicación en la política
- Las relaciones públicas y la política
- Publicidad política
- Gestión de Campaña
- JA 85 N551m 1999
Contents:
The impact of marketing on democracy -- From party politics to mass marketing -- The ABC’s of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | JA 85 N551m 1999 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000008690 |
The impact of marketing on democracy -- From party politics to mass marketing -- The ABC’s of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
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