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Political marketing : a comparative perspective / edited by Darren G. Lilleker and Jennifer Lees-Marshment.

Contributor(s): Material type: TextTextPublication details: Manchester ; New York : Manchester University Press, 2005.Description: xvii, 230 p. : ill.;graf. ; 24 cmISBN:
  • 0719068703 (hardback)
  • 9780719068706 (hardback)
  • 0719068711 (paperback)
  • 9780719068713 (paperback)
Subject(s): DDC classification:
  • 324.7
LOC classification:
  • JF 2112 P769 2005
Online resources:
Contents:
Introduction: rethinking political party bhaviour / Darren G. Lilleker and Jennifer Lees-Marshment.-- Political marketing in the UK: a positive start but an uncertain future/ Jennifer Lees-Marshment and Darren G. Lilleker-- American political marketing: George W. Bush and the republican party / Jonathan Knuckey and Jennifer Lees-Marshment-- Canadian political parties: market-oriented or ideological slagbrains? / Alex Marland-- Marketing the message or the messenger?. The New Zealand labour party, 1990-2003 / Chris Rudd-- Political marketing in Irish politics: the case of Sinn Fein / Sean McGough-- Political marketing in Germany: the case of the social democratic party / Charles Lees-- The rise and fall of populism in Austria a political marketing perspective/ Andreas Lederer, Fritz Plasser and Christian Scheucher-- Change to win? The Brazilian workers' party's 2002 general election marketing strategy / Josiane Cotrim-Macieira-- The re-lauch of the Popular Revolutionary American Alliance: the use of political marketing in Peru's new political era / Pedro Patron Galindo-- Political marketing in Scotland's devolved system / Declan P. Bannon and Robert Mochrie-- Conclusion: towards a comparative model of party marketing / Darren G. Lilleker and Jennifer Lees-Marshment.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) JF 2112 P769 2005 (Browse shelf(Opens below)) 1 1 Available 00000084579

"Based on a conference held at the University of Aberdeen in 2002"--> predgovor.

Includes biibliographical references and index

Introduction: rethinking political party bhaviour / Darren G. Lilleker and Jennifer Lees-Marshment.-- Political marketing in the UK: a positive start but an uncertain future/ Jennifer Lees-Marshment and Darren G. Lilleker-- American political marketing: George W. Bush and the republican party / Jonathan Knuckey and Jennifer Lees-Marshment-- Canadian political parties: market-oriented or ideological slagbrains? / Alex Marland-- Marketing the message or the messenger?. The New Zealand labour party, 1990-2003 / Chris Rudd-- Political marketing in Irish politics: the case of Sinn Fein / Sean McGough-- Political marketing in Germany: the case of the social democratic party / Charles Lees-- The rise and fall of populism in Austria a political marketing perspective/ Andreas Lederer, Fritz Plasser and Christian Scheucher-- Change to win? The Brazilian workers' party's 2002 general election marketing strategy / Josiane Cotrim-Macieira-- The re-lauch of the Popular Revolutionary American Alliance: the use of political marketing in Peru's new political era / Pedro Patron Galindo-- Political marketing in Scotland's devolved system / Declan P. Bannon and Robert Mochrie-- Conclusion: towards a comparative model of party marketing / Darren G. Lilleker and Jennifer Lees-Marshment.

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