Campaigns and elections American style / James A. Thurber and Candice J. Nelson (Editores)

Contributor(s): Material type: TextTextLanguage: EN Publication details: San Francisco : Westview Press, 1995 Description: xx, 256 pLOC classification:
  • JK 2281 C186 1995
Summary: The transformation of american campaigns, 1. -- The principles of planning, 14. -- Who will vote for you and why : Designing strategy and theme, 30. -- Contemporary strategy and agenda setting, 47. -- Strategy and tactics for campaign fundraising, 62. -- Competition, contributions, and money in 1992, 78. -- Paid media advertising, 84. -- Winning through advertising : It's all in the context, 101. -- The best campaign wins : Local press ceverage of nonpresidential races, 112. -- Reporting campaigns : Reforming the press, 126. -- Organizing the field, 138. -- Field work, political parties and volunteerism, 152. -- Political polling : From the beginning to the center, 161. -- The promising adolescence of campaign surveys, 181. -- The ethics of political campaigns, 192. -- Campaing ethics and political trust, 200. -- Strategic perspectives on the 1992 campaign, 213. -- Do campaigns matter?, 224
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Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) JK 2281 C186 1995 (Browse shelf(Opens below)) 1 1 Available 00020020788

The transformation of american campaigns, 1. -- The principles of planning, 14. -- Who will vote for you and why : Designing strategy and theme, 30. -- Contemporary strategy and agenda setting, 47. -- Strategy and tactics for campaign fundraising, 62. -- Competition, contributions, and money in 1992, 78. -- Paid media advertising, 84. -- Winning through advertising : It's all in the context, 101. -- The best campaign wins : Local press ceverage of nonpresidential races, 112. -- Reporting campaigns : Reforming the press, 126. -- Organizing the field, 138. -- Field work, political parties and volunteerism, 152. -- Political polling : From the beginning to the center, 161. -- The promising adolescence of campaign surveys, 181. -- The ethics of political campaigns, 192. -- Campaing ethics and political trust, 200. -- Strategic perspectives on the 1992 campaign, 213. -- Do campaigns matter?, 224

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