The road to victory : the complete guide to winning in politics / Edited by Ron Faucheux

Contributor(s):

Faucheux, Ron

Material type: Text

TextLanguage: EN Publication details: Dubuque, Iowa : Kendall - Hunt Publishing Company, 1995 Description: viii, 592 pISBN:

0787207446

LOC classification:

JK 2281 R628 1995

Summary: Strategy message and planing, 1. -- Campaing technology : computers, database management, and voter files, 65. -- Public opinion, issues, and opposition research, 86. -- Targeting and demographics, 139. -- Fundrasing : Strategies and techniques, 189. -- Scheduling campaing administration, and post election, 239. -- Direct mail : Strategies and techniques, 271. -- Telephone direct contact : Strategies and techiques, 317. -- Television and radio advertising, 331. -- Print advertising and campaign material, 400. -- Candidate preparation and presentation, 423. -- Dealing with the news media, 481. -- Initiatives, referenda and grassoroots lobbying, 515. -- Voter registration and turnout programs, 553. -- Perspectives on modern campaining, 569

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Vol info	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	JK 2281 R628 1995 (Browse shelf(Opens below))	1	1	Available		00000008254

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Previous	JK 2281 M932 2008 Mousepads, shoe leather, and hope : lessons from the Howard Dean campaign for the future of Internet politics /	JK 2281 P447 2000 The permanent campaign and its future /	JK 2281 R173f 2001 Fundamentos de marketing político /	JK 2281 R628 1995 The road to victory : the complete guide to winning in politics /	JK 2281 R628 1998 The road to victory 2000 : the complete guide to winning political campaigns - local, State and federal /	JK 2281 S113r 1981 \| S113r The rise of political consultants : new ways of winning elections /	JK 2281 S365p 2007 The power of the vote : electing presidents, overthrowing dictators, and promoting democracy around the world /	Next

Strategy message and planing, 1. -- Campaing technology : computers, database management, and voter files, 65. -- Public opinion, issues, and opposition research, 86. -- Targeting and demographics, 139. -- Fundrasing : Strategies and techniques, 189. -- Scheduling campaing administration, and post election, 239. -- Direct mail : Strategies and techniques, 271. -- Telephone direct contact : Strategies and techiques, 317. -- Television and radio advertising, 331. -- Print advertising and campaign material, 400. -- Candidate preparation and presentation, 423. -- Dealing with the news media, 481. -- Initiatives, referenda and grassoroots lobbying, 515. -- Voter registration and turnout programs, 553. -- Perspectives on modern campaining, 569

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