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Campaigning in the twenty-first century : a whole new ballgame? / Dennis W. Johnson.

By: Material type: TextTextPublication details: New York : Routledge, 2011.Description: xi, 137 p. ; 24 cmISBN:
  • 9780415800372 (hardback : alk. paper)
  • 0415800374 (hardback : alk. paper)
  • 9780415800389 (pbk. : alk. paper)
  • 0415800382 (pbk. : alk. paper)
  • 9780203878965 (e-book)
  • 0203878965 (e-book)
Subject(s): DDC classification:
  • 324.70973
LOC classification:
  • JK 2281 J66c 2011
Other classification:
  • 89.57
Contents:
The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) JK 2281 J66c 2011 (Browse shelf(Opens below)) 1 1 Available 00000096547

Includes bibliographical references and index.

The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade.

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