Presidential campaigns and american self images / editor Arthur H. Miller, Bruce E. Gronbeck

Presidential Campaigning in America, 3. -- The study of presidential campaingning : Yesterday's campaings and today's issues, 3. -- Candidate - generated images in presidential, 15. -- Introduction, 15. -- American self images and the presidential campaing film, 1964-1992, 19. -- Images of civic vitue in the new political rhetoric, 40. -- Negative political ads and american self images, 60. -- Mass - mediated images in presidential campaigns, 85. -- Introduction, 85. -- Shaping a candidate's image in the press, 89. -- Coverage of elections on evening television, 109. -- What should debates be? strandards of public a discourse, 128. -- Media influence in campaigns : A caveat, 143. -- Images of the voter - citizen in presidential campaings, 155. -- Introduction, 155. -- Campaign polls and America's senses of democratic consensus, 159. -- Voter's image of candidates, 176. -- Social groups as symbols in America's sense of democratic consensus, 190. -- American exceptionalism and the quadrennial peak in optimism,