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Copyrights and trademarks for media professionals / Arnold P. Lutzker

By: Material type: TextTextLanguage: English Series: Broadcasting & cable seriesPublication details: New York : Focal Press, 1997Description: x, 194 p. : ill. ; 24 cmISBN:
  • 0240802764 (pbk. : alk. paper)
  • 9780240802763 (pbk. : alk. paper)
Subject(s): LOC classification:
  • K 1420 L975c 1997
Online resources: Summary: Overview of copyright : Big picture, 3. -- What is copyright?, 7. -- The copyringht : The coin of copyright, 17. -- Limitations on copyright : The Chili pepper of copyright, 25. -- Remedies for infringement : Paying the price, 39. -- Ownership of copyright : Keeping what's yours, 43. -- Trademarks, 53. -- What is a tradermak?, 53. -- The trademark systems : Claiming your mark, 65. -- Strategy for acquiring trademark rights : A how to for branding, 75. -- Likelihood of confusion : The acid test, 81. -- Trademarks and licensing : The acid test, 81. -- Trademarks and licensing : The extra opportunity, 87. -- Unfair competition, publicity, and privacy : Filling in the holes, 91. -- Three content : Broadcasting and film, 97. -- News programming : Competition for content, 99. -- Music rights in broadcasting : They're playing our song, 109. -- Advestising : Being content with commercial content, 119. -- The olympics : The law of the rings, 123. -- Call signs, slogans, jingles, and characters : The bits and pieces of broadcasting, 127. -- Colorization and artists' rights : Whose work is it?, 133. -- licensing and distributing : The business of programming, 139. -- Content and new media : Cable, satellite, telephone, and the internet, 149. -- Five hundred channels : A pipe dream, 151. -- Compulsory licensing : Government's helping hand, 157. -- Media consolidation : Content synergy, 167. -- Cyberspace : The code of the wild west revisited, 171. -- Tradermarks and the internet : What's in a name?, 177
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) K 1420 L975c 1997 (Browse shelf(Opens below)) 1 1 Available 00000001596

Overview of copyright : Big picture, 3. -- What is copyright?, 7. -- The copyringht : The coin of copyright, 17. -- Limitations on copyright : The Chili pepper of copyright, 25. -- Remedies for infringement : Paying the price, 39. -- Ownership of copyright : Keeping what's yours, 43. -- Trademarks, 53. -- What is a tradermak?, 53. -- The trademark systems : Claiming your mark, 65. -- Strategy for acquiring trademark rights : A how to for branding, 75. -- Likelihood of confusion : The acid test, 81. -- Trademarks and licensing : The acid test, 81. -- Trademarks and licensing : The extra opportunity, 87. -- Unfair competition, publicity, and privacy : Filling in the holes, 91. -- Three content : Broadcasting and film, 97. -- News programming : Competition for content, 99. -- Music rights in broadcasting : They're playing our song, 109. -- Advestising : Being content with commercial content, 119. -- The olympics : The law of the rings, 123. -- Call signs, slogans, jingles, and characters : The bits and pieces of broadcasting, 127. -- Colorization and artists' rights : Whose work is it?, 133. -- licensing and distributing : The business of programming, 139. -- Content and new media : Cable, satellite, telephone, and the internet, 149. -- Five hundred channels : A pipe dream, 151. -- Compulsory licensing : Government's helping hand, 157. -- Media consolidation : Content synergy, 167. -- Cyberspace : The code of the wild west revisited, 171. -- Tradermarks and the internet : What's in a name?, 177

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