A estratégia do oceano azul : como criar novos mercados e tornar a concorréncia irrelevante / W. Chan Kim, Renée Mauborgne ; traducao, Afonso Celso da Cunha Serra.

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TextLanguage: Portuguese Original language: English Publication details: Rio de Janeiro : Elsevier : Editora Campus, c2005.Description: 241 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Vol info	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	K49e 2005 (Browse shelf(Opens below))	3	Available		00000054584

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Translation of: Blue ocean strategy.

Includes bibliographical references (p. [223]-230) and index.

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