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Presidential campaign communication : the quest for the White House / Craig Allen Smith.

By: Material type: TextTextLanguage: Spanish Publication details: Cambridge ; Malden, MA : Polity Press, c2010.Description: ix, 278 p. : ill. ; 25 cmISBN:
  • 9780745646084
  • 9780745646091 (pbk.)
  • 0745646093
  • 0745646085
Subject(s): DDC classification:
  • 324.730973
LOC classification:
  • JA 85.2 S644p 2010
Online resources:
Contents:
Foundations of campaign strategy. Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I -- Modes of presidential campaign communication. Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II -- Stages of the campaign for the White House. The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III,
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) JA 85.2 S644p 2010 (Browse shelf(Opens below)) 1 Available 00000105712

Includes bibliographical references (p. 265-273) and index.

Foundations of campaign strategy. Presidential campaigns as communication ; The rhetorical puzzle ; Rules are rhetorical constructions ; Perspectives on campaign media ; Synthesizing part I -- Modes of presidential campaign communication. Acclaiming, attacking, and defending ; Campaign speeches ; Campaign journalism ; Advertising candidates in the political market ; Televised presidential debates : the rhetorical Super Bowl ; Using new media for familiar puzzles ; Synthesizing part II -- Stages of the campaign for the White House. The surfacing stage ; The nomination stage ; The consolidation stage ; The election stage ; Synthesizing part III,

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