Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / Jay Heinrichs.

By:

Heinrichs, Jay, 1956-

Material type: Text

TextLanguage: English Publication details: New York : Three Rivers Press, c2007.Edition: 1st edDescription: 316 pages ; 24 cmISBN:

0307341445 (pbk.)
9780307341440 (pbk.)

Subject(s):

DDC classification:

303.3/42

LOC classification:

P 301.5 H469t 2007

Online resources:

Contents:

Open your eyes : the invisible argument Set your goals : Cicero̕s lightbulb Control the tense : orphan Annie̕s law Soften them up : character, logic, emotion Get them to like you : Eminem̕s rules of decorum Make them listen : the Lincoln gambit Show leadership : the Belushi paradigm Win their trust : Quintilian̕s useful doubt Control the mood : the Aquinas maneuver Turn the volume down : the scientist̕s lie Gain the high ground : Aristotle̕s favorite topic Persuade on your terms : what ʺisʺ is Control the argument : Homer Simpson̕s canons of logic Spot fallacies : the seven deadly logical sins Call of foul : Nixon̕s trick Know whom to trust : persuasion detectors Find the sweet spot : more persuasion detectors Speak your audience̕s language : the rhetorical ape Make them identify with your choice : the mother in law ruse Get instant cleverness : Monty Python̕s treasury of wit Seize the occasion : Stalin̕s timing secret Use the right medium : the jumbotron blunder Give a persuasive talk : the oldest invention Use the right tools : the Brad Pitt factor Run an agreeable country : rhetoric̕s revival Appendix 1 : The tools Appendix 2 : Glossary Appendix 3 : Chronology Appendix 4 : Further reading

Summary: mpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy ; Eminem's Rules of Decorum ; The Belushi Paradigm ; Stalin's Timing Secret ; The Yoda Technique

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Humanidades	Humanidades (4to. Piso)	P 301.5 H469t 2007 (Browse shelf(Opens below))	1	Available		00000109668

Browsing Biblioteca Juan Bosch shelves, Shelving location: Humanidades (4to. Piso), Collection: Humanidades Close shelf browser (Hides shelf browser)

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Previous	P 301.5 G687s 2021 The story paradox : how our love of storytelling builds societies and tears them down /	P 301.5 G933m 1976 La metáfora y la metonimia /	P 301.5 H361a 1999 Arguing in communities /	P 301.5 H469t 2007 Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion /	P 301.5 H469t 2013 Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion /	P 301.5 H469t 2020 Thank you for arguing : what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion /	P 301.5 K92i 2020 Irony and sarcasm /	Next

Includes bibliographical references (p. [307]-308) and index.

Open your eyes : the invisible argument
Set your goals : Cicero̕s lightbulb
Control the tense : orphan Annie̕s law
Soften them up : character, logic, emotion
Get them to like you : Eminem̕s rules of decorum
Make them listen : the Lincoln gambit
Show leadership : the Belushi paradigm
Win their trust : Quintilian̕s useful doubt
Control the mood : the Aquinas maneuver
Turn the volume down : the scientist̕s lie
Gain the high ground : Aristotle̕s favorite topic
Persuade on your terms : what ʺisʺ is
Control the argument : Homer Simpson̕s canons of logic
Spot fallacies : the seven deadly logical sins
Call of foul : Nixon̕s trick
Know whom to trust : persuasion detectors
Find the sweet spot : more persuasion detectors
Speak your audience̕s language : the rhetorical ape
Make them identify with your choice : the mother in law ruse
Get instant cleverness : Monty Python̕s treasury of wit
Seize the occasion : Stalin̕s timing secret
Use the right medium : the jumbotron blunder
Give a persuasive talk : the oldest invention
Use the right tools : the Brad Pitt factor
Run an agreeable country : rhetoric̕s revival
Appendix 1 : The tools
Appendix 2 : Glossary
Appendix 3 : Chronology
Appendix 4 : Further reading

mpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action--as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy ; Eminem's Rules of Decorum ; The Belushi Paradigm ; Stalin's Timing Secret ; The Yoda Technique

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