Amazon cover image
Image from Amazon.com

McQuail's mass communication theory / Denis McQuail.

By: Contributor(s): Material type: TextTextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 2005.Edition: 5. edDescription: viii, 616 s. : ill. ; 24 cmISBN:
  • 1412903718
  • 9781412903714
  • 1412903726 (pbk.)
  • 9781412903721 (pbk.)
Subject(s): LOC classification:
  • P 90 M478m 2005
Other classification:
  • 302.23
Online resources:
Contents:
1. Introduction to the book -- 2. The rise of mass media -- 3. Concepts and models for mass communication -- 4. Theory of media and theory of society -- 5. Mass communication and culture -- 6. New media -- new theory? -- 7. Normative theory of media and society -- 8. Media structure and performance : principles and accountability -- 9. Media economics and governance -- 10. Global mass communication -- 11. The media organization : pressures and demands -- 12. The production of media culture -- 13. Media content : issues, concepts and methods of analysis -- 14. Media genres and texts -- 15. Audience theory and research traditions -- 16. Audience formation and experience -- 17. Processes and models of media effects -- 18. Social-cultural effects -- 19. News, public opinion and political communication -- 20. Epilogue : the future of mass communication.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 90 M478m 2005 (Browse shelf(Opens below)) 1 1 Available 00000094899

Includes bibliographical references (p. [571]-608) and indexes.

1. Introduction to the book -- 2. The rise of mass media -- 3. Concepts and models for mass communication -- 4. Theory of media and theory of society -- 5. Mass communication and culture -- 6. New media -- new theory? -- 7. Normative theory of media and society -- 8. Media structure and performance : principles and accountability -- 9. Media economics and governance -- 10. Global mass communication -- 11. The media organization : pressures and demands -- 12. The production of media culture -- 13. Media content : issues, concepts and methods of analysis -- 14. Media genres and texts -- 15. Audience theory and research traditions -- 16. Audience formation and experience -- 17. Processes and models of media effects -- 18. Social-cultural effects -- 19. News, public opinion and political communication -- 20. Epilogue : the future of mass communication.

There are no comments on this title.

to post a comment.