Blogwars / David D. Perlmutter.

Includes bibliographical references (p. 213-235) and index.

Beyond the blog "revolution" -- From cybercommunity to Blogland -- The ascent of blogs -- Mercuries and wisebots: external political roles of bloggers -- "My fellow blogging Americans": Internal political roles of bloggers.

"Political blogs have grown astronomically in the last few years. In just one month in 2005, for example, popular blog DailyKos received more unique visitors than the population of Iowa and New Hampshire combined. But how much political impact do bloggers really have?" "In Blogwars, David D. Perlmutter examines this rapidly burgeoning phenomenon, exploring the degree to which blogs influence - or fail to influence - American political life. Challenging the hype, Perlmutter points out that blogs are not that powerful by traditional political measures: While bloggers can offer cogent and convincing arguments and bring before their readers information not readily available elsewhere, they have no financial, moral, social, or cultural leverage to compel readers to engage in any particular political behavior. Indeed, blogs have scored mixed results in their past political crusades. But in the end, Perlmutter argues that blogs, in their wide dissemination of information and opinions, actually serve to improve democracy and enrich political culture. He highlights a number of the particularly noteworthy blogs from the specialty to the superblog - including popular sites such as DailyKos, The Huffington Post, Powerlineblog, Instapundit, and Talking Points Memo - and shows how blogs are becoming part of the tool kit of political professionals, from presidential candidates to advertising consultants. While the political future may be uncertain, it will not be unblogged."--Jacket.