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Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea and Michael John Burton.

By: Contributor(s): Material type: TextTextSeries: Praeger series in political communicationPublication details: Westport, Conn. : Praeger Publishers, 2006.Edition: 3rd edDescription: xvi, 235 p. : ill. ; 25 cmISBN:
  • 0275989038 (hard copy : alk. paper)
  • 0275990044 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 324.70973
LOC classification:
  • P 95.8 P897c 2006
Online resources:
Contents:
Introduction: Consultant-centered campaigns -- The campaign plan -- The context of the race -- Demographic research : the theory of aggregate inference -- Candidate and opposition profiles : looking at the record -- Prior electoral targeting -- Polling : the focus of strategic vision -- General strategy -- Voter contact techniques -- Fundraising strategy and tactics -- Strategic communications -- News coverage -- Returning to the grassroots -- Conclusion: The future of political campaign organization.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P 95.8 P897c 2006 (Browse shelf(Opens below)) 1 1 Available 00000107441

Includes bibliographical references (p. [213]-224) and index.

Introduction: Consultant-centered campaigns -- The campaign plan -- The context of the race -- Demographic research : the theory of aggregate inference -- Candidate and opposition profiles : looking at the record -- Prior electoral targeting -- Polling : the focus of strategic vision -- General strategy -- Voter contact techniques -- Fundraising strategy and tactics -- Strategic communications -- News coverage -- Returning to the grassroots -- Conclusion: The future of political campaign organization.

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