The business of media : corporate media and the public interest / David Croteau, William Hoynes.

Includes bibliographical references (p. 281-294) and index.

Introduction: The New Media Industry and an Old DilemmaPart I. Profits and the Public Interest: Theoretical and Historical Context1. Media, Markets, and the Public Sphere The Market Model The Public Sphere Model Why Media Are Different From Other Industries The Tradition of Civic Responsibility The Public Interest Conflicting Logics2. The Rise and (De)Regulation of the Media Industry The Changing Business of Media and Regulation: The Case of ABC and Disney The Growth of Media The Evolution of Media Media Policy and the Public InterestPart II. Industry Structure and Corporate Strategy: Explaining the Rise of Media Conglomerates3. The New Media Giants: Changing Industry Structure Making Sense of Mergers Structural Trends in the Media Industry Interpreting Structural Changes4. Strategies of the New Media Giants The Case of Titanic Strategies of the New Media Giants Beyond Market Strategies: The Spector of Monopolies ConclusionPart III. Neglecting the Public Interest: Media Conglomerates and the Public Sphere5. How Business Strategy Shapes Media Content Considering the Public Interest Homogenization and Imitation Trivialization and Sensationalism Media Constraint I: Commercial Interests Media Constraint II: Censorship and Conflicts of Interest Conclusion6. How the Media Business Influences Society Social Influences Political Influence The Special Role of News Media Conclusion7. Choosing the Future: Citizens, Policy, and the Public Interest Regulatory Policy and the Public Interest Media and Public Policy Public Policy and Public Broadcasting Journalism as a Profession Citizen Activism and Alternative Media The Limits of Media, The Importance of MediaAppendix: Select Online Resources for Studying the Media Industry, Media Policy, and Media EducationNotes

Provides critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This second edition uses two conceptual models to understand the media: the market model and public sphere model.