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The future of the mass audience / W. Russell Neuman.
Material type:
TextPublication details: Cambridge [England] ; New York : Cambridge University Press, 1991.Description: xiv, 202 p. : ill. ; 23 cmISBN: - 0521413478
- 9780521413473
- 0521424046 (pbk.)
- 9780521424042 (pbk.)
- P 96 N489f 1991
Contents:
Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Humanidades | Humanidades (4to. Piso) | P 96 N489f 1991 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000012899 |
Includes bibliographical references (p. 179-193) and index.
Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience.
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