Amazon cover image
Image from Amazon.com

Words that work : it's not what you say, it's what people hear / Frank Luntz.

By: Material type: TextTextPublication details: New York : Hyperion, 2007.Description: xliii, 324 p. ; 21 cmISBN:
  • 9781401309299 (pbk.)
  • 1401302599
  • 9781401302597
Subject(s): DDC classification:
  • 808/.042
LOC classification:
  • PE 1431 L964w 2007
Contents:
War of the words -- The ten rules of effective language -- Preventing message mistakes -- Old words, new meaning -- How 'words that work' are created -- Be the message -- Words we remember -- Corporate case studies -- Political case studies -- Myths and realities about language and people -- What we really care about -- Personal language for personal scenarios -- Twenty-one words and phrases for the twenty-first century.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) PE 1431 L964w 2007 (Browse shelf(Opens below)) 1 1 Available 00000090588

"Updated with seven new 'words that work'"--P. 1 of cover.

"New York times bestseller"

Includes bibliographical references (p. [297]-301) and index.

War of the words -- The ten rules of effective language -- Preventing message mistakes -- Old words, new meaning -- How 'words that work' are created -- Be the message -- Words we remember -- Corporate case studies -- Political case studies -- Myths and realities about language and people -- What we really care about -- Personal language for personal scenarios -- Twenty-one words and phrases for the twenty-first century.

There are no comments on this title.

to post a comment.