Branding television / Catherine Johnson.
Material type:
TextLanguage: English Series: ComediaPublication details: Abingdon, Oxon ; New York : Routledge, c2012.Description: xvii, 197 p.; 25 cmISBN: - 9780415548427 (alk. paper)
- 9780415548434 (pbk. : alk. paper)
- 9780203597033 (ebk.)
- Television broadcasting -- United States
- Television broadcasting -- Great Britain
- Branding (Marketing) -- United States
- Branding (Marketing) -- Great Britain
- Transmisión de televisión -- Estados Unidos
- Radiodifusión televisiva -- Estados Unidos
- Transmisión de televisión -- Gran Bretaña
- Marcas de fábrica -- Estados Unidos
- Marcas de fábrica -- Gran Bretaña
- 384.55068/8
- PN 1992.3 J66b 2012
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Humanidades | Humanidades (4to. Piso) | PN 1992.3 J66b 2012 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000119098 |
Includes bibliographical references and index.
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
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