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Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.

By: Contributor(s): Material type: TextTextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : L. Erlbaum Associates, c2006.Edition: 3rd edDescription: xviii, 317 p. : ill. ; 24 cmISBN:
  • 0805854096 (c. : alk. paper)
  • 080585410X (p. : alk. paper)
Subject(s): DDC classification:
  • 384.54/3 22
LOC classification:
  • PN 1992.8 W377r 2006
Online resources:
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) PN 1992.8 W377r 2006 (Browse shelf(Opens below)) 1 1 Available 00000029264

Includes bibliographical references (p. 287-301) and indexes.

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