Crowdfunding for filmmakers : the way to a successful film campaign / John T. Trigonis.

Includes bibliographical references (pages 251) and index.

Introduction: The What of Crowdfunding? -- Film Financing: A Brief History. The Traditional Hollywood Model of Film Financing -- The DIY Revolution -- Crowdfunding and Filmmaking: Yin Meets Its Yang -- Crowdfunding Basics. Tao: Begin with the Basics of Fundraising -- Decide If Crowdfunding Is Right for Your Film Project -- Build Your Team -- Decide How Much Funding You Need -- Choose Your Platform -- Home In on Your Target Audience -- Create (and Maintain) Your Campaign Strategy -- Give Yourself Enough Time -- Campaign Personalization. Integrity is the Tao to (Ka-)Ching! -- Your Pitch Video: Make It About Your Project and Yourself -- Perks: Make Them About Your Project and Your Contributors -- Promotion: Make It Your Whole World (and Everyone Else's, Too!) -- "I'm Not Only the Director, I'm Also a Contributor!" -- "Be WaterâE " ; Transparency Is Clear and Cool -- A Practical Guide to Crowdfunder Etiquette -- Community Engagement -- Pu: Let Your Community Help Carve Your Uncarved Block -- The Golden Rule: "Don't Solicit, Elicit" -- The Importance of Keeping Your Contributors Updated -- Avoid "The Flood" -- "I've Got No Money, But I Can Give-- !" -- Don't Panic! Handling "The Lull" Between Contributions -- Build Relationships, Not Transactions -- The Tao of Twitter, Facebook, and the Social Network.: Wei Wu Wei: "Doing Without (Over)Doing" -- Twitter Tips for Crowdfunders -- From Facebook Pages to "Friend Fawning" -- Sleep Strikes, Tweetathons, and Other Last-Minute Strategies -- A Few Should Nots of Crowdfunding -- Advanced Crowdfunding. From Lao Tzu to Sun Tzu: Waging the War of Art -- $30,000+ Budgets / How Do They Raise It? -- IndieGoGo vs. Kickstarter -- Fiscal Sponsorship and the JOBS Act: Added Incentives for Contributors -- Enhancing Your Team -- Bringing Your Campaign Offline -- Consecutive Campaigning, Transmedia, and Beyond.