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Managing the president's message : the White House communications operation / Martha Joynt Kumar.

By: Material type: TextTextPublication details: Baltimore : Johns Hopkins University Press, 2007.Description: xxxii, 345 p. : ill. ; 24 cmISBN:
  • 9780801886522 (hardcover : alk. paper)
  • 080188652X (hardcover : alk. paper)
Subject(s): DDC classification:
  • 352.3/840973 22
LOC classification:
  • PN 4738 K96m 2007
Online resources: Also issued online.
Contents:
Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) PN 4738 K96m 2007 (Browse shelf(Opens below)) 1 1 Available 00000062400

Includes bibliographical references (p. [307]-332) and index.

Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.

Also issued online.

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