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The Weather Channel : the improbable rise of a media phenomenon / Frank Batten with Jeffrey L. Cruikshank.

By: Contributor(s): Material type: TextTextLanguage: Spanish Publication details: Boston, Mass : Harvard Business School Press, 2002.Description: xi, 276 p., [16] p. of plates : ill. (some col.) ; 24 cmISBN:
  • 1578515599
  • 9781578515592
Subject(s): DDC classification:
  • 551.6309
LOC classification:
  • QC 877.5 B335w 2002
Contents:
Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) QC 877.5 B335w 2002 (Browse shelf(Opens below)) 1 Available 00000081593

index.

Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context.

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