The pr masterclass/ How to develop a public relations strategy thet works! Alex Singleton

By:

Singleton, Alex

Material type: Text

TextLanguage: English Publication details: Chichester, West Sussex, United Kingdom : Wiley, 2014Description: xviii, 190 pages : portrait ; 24 cmISBN:

9781118756232
1118756231

Subject(s):

LOC classification:

HD 59 S617p 2014

Contents:

Why public relations campaigns fail- and how to make them succeed -- How to develop a story idea that is newsworthy -- How to build and maintain an effective list of journalists -- How to write an attention-grabbing press release -- Dealing with incoming media enquiries -- How to successfully pitch a letter -- Persuade the public with compelling comment articles -- The secrets of effective television and radio appearances -- How to choose an agency or consultant -- Future learning.

Summary: The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HD 59 S614p 2014 (Browse shelf(Opens below))	1	Available		00000111117

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with index.

Why public relations campaigns fail- and how to make them succeed --
How to develop a story idea that is newsworthy --
How to build and maintain an effective list of journalists --
How to write an attention-grabbing press release --
Dealing with incoming media enquiries --
How to successfully pitch a letter --
Persuade the public with compelling comment articles --
The secrets of effective television and radio appearances --
How to choose an agency or consultant --
Future learning.

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy.

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