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Guerrilla advertising 2 / More unconventional brand communication Gavin Lucas

By: Material type: TextTextLanguage: English Publication details: London : Laurence King, 2011Description: 189 p. : ill. 30 cmISBN:
  • 9781856697477
Subject(s): LOC classification:
  •  L933 2011
Contents:
Street propaganda -- Site-specific -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack.
Summary: Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Oficina Leonel Fernández Colección 6to. Piso L933 2011 (Browse shelf(Opens below)) 1 Available 00000111691

Street propaganda -- Site-specific -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack.

Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

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