Setting the agenda/ the mass media and public opinion Maxwell McCombs

Previous edition: 2004.

Influencing public opinion -- Reality and the news -- The pictures in our heads -- Why agenda-setting occurs -- How agenda-setting works -- Consequences of agenda-setting -- Shaping the media agenda -- Mass communication and society -- Epilogue: Media agenda-setting and audience agenda-melding / Donald L. Shaw and David H. Weaver.

Describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition, Max McCombs extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences how we picture public affairs. In describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour. New to this edition, McCombs debates the role of the expanded media landscape on agenda setting, the impact of the internet on the power of legacy media and the role of agenda setting beyond the realm of public affairs. --From publisher description.