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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

By: Material type: TextTextLanguage: Eng Series: LEA's communication seriesPublication details: New York : Lawrence Erlbaum Associates, c2008.Edition: 3rd edDescription: xvii, 563 p. : ill. ; 23 cmISBN:
  • 9780805863604 (alk. paper)
  • 0805863605 (alk. paper)
Subject(s): DDC classification:
  • 153.8/52 22
LOC classification:
  • BF637.P4 P451 2008
Online resources:
Contents:
Introduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns.
Summary: Presents an introduction to persuasive communication and attitude change. This book explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. It investigates the impact of persuasive communication on attitudes toward various topics, including health and politics.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Oficina Leonel Fernández Colección 6to. Piso BF637.P4 P451 2008 (Browse shelf(Opens below)) 1 Available 00000110722

Includes bibliographical references (p. [487]-532) and indexes.

Introduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns.

Presents an introduction to persuasive communication and attitude change. This book explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. It investigates the impact of persuasive communication on attitudes toward various topics, including health and politics.

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