The art and science of book publishing / by Herbert S. Bailey, Jr.

By: Material type: TextTextPublication details: New York : Harper and Row Publishers, 1970.Description: xii, 216 p., [1] folded leaf of plates : ill. ; 21 cmSubject(s): DDC classification:
  • 070.5/068
LOC classification:
  • Z 278 B154a 1970
Contents:
Irrationality and rationality in publishing -- The external and internal environments of publishing -- Flows, sequences, and decisions -- The economics of micro-publishing -- Planning -- The new technologies.
Summary: In this survey of current book publishing practice, a distinguished publisher discusses with authority and a healthy freedom from preconceptions every aspect of the editorial and financial operations of the modern publishing house. Mr. Bailey presents first a thorough introduction to the editorial, production, and business activities of publishing, introducing the people who do the different jobs and analyzing their complex relations with each other and with authors, agents, and the general public. He then turns to specific problems of publishing practice on a somewhat more advanced level. Here he develops both theory and empirical techniques for decision making. Formulas and other methods are provided for determining policy in such vital areas as pricing, advertising budgets, and reprints. A helpful appendix provides technical material relating to forms, schedules, and other important matters in the production process. The art and science of book publishing is a useful book and one that will be of interest both to people in the field and to those in business and in related communications fields. It will, in addition, be helpful to young people and others considering careers in book publishing. -- Jacket
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Oficina Leonel Fernández Colección 6to. Piso Z 278 B154a 1970 (Browse shelf(Opens below)) 1 Available 00000111269

Cover title: The art & science of book publishing.

Includes bibliographical references (p. [203]-208) and index.

Irrationality and rationality in publishing -- The external and internal environments of publishing -- Flows, sequences, and decisions -- The economics of micro-publishing -- Planning -- The new technologies.

In this survey of current book publishing practice, a distinguished publisher discusses with authority and a healthy freedom from preconceptions every aspect of the editorial and financial operations of the modern publishing house. Mr. Bailey presents first a thorough introduction to the editorial, production, and business activities of publishing, introducing the people who do the different jobs and analyzing their complex relations with each other and with authors, agents, and the general public. He then turns to specific problems of publishing practice on a somewhat more advanced level. Here he develops both theory and empirical techniques for decision making. Formulas and other methods are provided for determining policy in such vital areas as pricing, advertising budgets, and reprints. A helpful appendix provides technical material relating to forms, schedules, and other important matters in the production process. The art and science of book publishing is a useful book and one that will be of interest both to people in the field and to those in business and in related communications fields. It will, in addition, be helpful to young people and others considering careers in book publishing. -- Jacket

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