The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway.
Material type:
- text
- unmediated
- volume
- 9780735213678 (paperback))
- 9780525540397
- 338.761004678 23
- HD 9999 G174f 2018
Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HD 9999 G174f 2018 (Browse shelf(Opens below)) | 1 | Available | 00000130453 |
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HD 9999 D996r 2004 Rising tide : lessons from 165 years of brand building at Procter & Gamble / | HD 9999 F618g 2013 Global creative industries / | HD 9999 F996 2011 Future prospects for industrial biotechnology. | HD 9999 G174f 2018 The four : the hidden DNA of Amazon, Apple, Facebook, and Google / | HD 9999 G394c 2008 El capital de la cultura : las industrias culturales en la Argentina / | HD 9999 K17l 2012 The luxury strategy : break the rules of marketing to build luxury brands / | HD 9999 K24c 2013 Creative industries in China : art, design and media / |
Includes bibliographical references (pages 283-308) and index.
The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The T algorithm -- What it takes to get to a trillion -- The fifth horseman? -- Who will be next? -- The four and you -- Follow your talent, not your passion -- Yes, and now what? -- Where are the four taking us? -- Acknowledgments -- Notes -- Illustration credits -- Index.
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