Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development / Calvin L. Hodock.

By:

Hodock, Calvin L

Material type: Text

TextLanguage: English Publication details: Amherst, N.Y. : Prometheus Books, 2007.Description: 357 pages ; 24 cmISBN:

9781591025689 (alk. paper)

Subject(s):

LOC classification:

HD 45 H691w 2007

Online resources:

Table of contents only

Contents:

The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evil of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts.

Summary: "In Why Smart Companies Do Dumb Things, industry professional Calvin L. Hodock examines eight typical innovation blunders that, time after time, undermine the success of new product development."--Jacket.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HD 45 H691w 2007 (Browse shelf(Opens below))	1	Available		00000122189

Browsing Biblioteca Juan Bosch shelves, Shelving location: Ciencias Sociales (3er. Piso), Collection: Ciencias Sociales Close shelf browser (Hides shelf browser)

Previous								Next
Previous	HD 45 G135p 2006 Prenez part au changement technologique : guide d'accompagnement des intervenants /	HD 45 G784 2002 Everybody's Business /	HD 45 G975t 2000 The 3M way to innovation : balancing people and profit /	HD 45 H691w 2007 Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development /	HD45 .K16i 2007 Innovation Nation : How America Is Losing Its Innovation Edge, Why It Matters, and What We Can Do to Get It Back.	HD 45 K79i 2016 Industrie 4.0 : les défis de la transformation numérique du modèle industriel allemand /	HD 45 L216r 2023 Rewired : the McKinsey guide to outcompeting in the age of digital and AI /	Next

Includes bibliographical references and index.

"In Why Smart Companies Do Dumb Things, industry professional Calvin L. Hodock examines eight typical innovation blunders that, time after time, undermine the success of new product development."--Jacket.

There are no comments on this title.

to post a comment.