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Copywriting : successful writing for design, advertising and marketing / Mark Shaw.

By: Material type: TextTextLanguage: English Publication details: London : Laurence King, 2012Edition: 2nd editionDescription: 240 p. : ill. (chiefly col.) ; 25 cmContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781780670003
  • 1780670001
Subject(s): Genre/Form: Additional physical formats: No titleDDC classification:
  • 659.1322
LOC classification:
  • HF 5825  S535c 2012
Contents:
Introduction -- 1: Getting To Grips With Copywriting -- 2: Art Of Writing Great Copy -- 3: Writing For brand and marketing -- Interview: Diane Ruggie, DDB. Interview: Will Awdry Ogilvy -- Case study: Amnesty international -- Case study: MemoMind pharma -- 4: Writing For Retailing And Products -- Interview: Meredith Mathews, Half price books -- Interview: Dan Germain, Innocent drinks -- Case study: Method home products -- Case study: Pret A Manger -- 5: Writing For Catalogs -- Interview: Vincent Stanley, Patagonia -- Interview: Kate Tetlow, Jupiter design -- Case study: Territory ahead -- Case study: Argos -- 6: Writing For Company Magazines And Newsletters -- Interview: Conan Kisor, American Medical Association -- Interview: Sarah McCartney, Lush times -- Case study: Land Rover onelife -- Case Study: Kodak one magazine -- 7: Writing For Websites And Digital Formats -- Interview: Mark Santus, Romeo empire design -- Interview: Catherine Toole, Sticky content -- Case study: Broad stripe butchers -- Case study: Daily candy -- 8: Writing For Brand, Marketing, And Internal Communications -- Interview: John Simmons, writer -- Interview: Steve Manning, Igor international -- Case study: Serious waste management -- Case study: Olive media products -- Further reading -- Index -- Picture credits -- Acknowledgments.
Summary: Teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. This title provides you with the tools you need to become a confident and versatile creative copywriter
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5825 S535c 2012 (Browse shelf(Opens below)) 1 Available 00000120838

Previous ed.: 2009.

Includes bibliographical references and index.

Introduction --
1: Getting To Grips With Copywriting --
2: Art Of Writing Great Copy --
3: Writing For brand and marketing --
Interview: Diane Ruggie, DDB. Interview: Will Awdry Ogilvy --
Case study: Amnesty international --
Case study: MemoMind pharma --
4: Writing For Retailing And Products --
Interview: Meredith Mathews, Half price books --
Interview: Dan Germain, Innocent drinks --
Case study: Method home products --
Case study: Pret A Manger --
5: Writing For Catalogs --
Interview: Vincent Stanley, Patagonia --
Interview: Kate Tetlow, Jupiter design --
Case study: Territory ahead --
Case study: Argos --
6: Writing For Company Magazines And Newsletters --
Interview: Conan Kisor, American Medical Association --
Interview: Sarah McCartney, Lush times --
Case study: Land Rover onelife --
Case Study: Kodak one magazine --
7: Writing For Websites And Digital Formats --
Interview: Mark Santus, Romeo empire design --
Interview: Catherine Toole, Sticky content --
Case study: Broad stripe butchers --
Case study: Daily candy --
8: Writing For Brand, Marketing, And Internal Communications --
Interview: John Simmons, writer --
Interview: Steve Manning, Igor international --
Case study: Serious waste management --
Case study: Olive media products --
Further reading --
Index --
Picture credits --
Acknowledgments.

Teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. This title provides you with the tools you need to become a confident and versatile creative copywriter

Online resource; Title from title page (viewed October 18, 2012)

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