George, Richard, 1968-

Marketing tourism in South Africa / Richard George. - 3rd ed. - Capetown ; New York ; Oxford University Press Southern Africa, 2008. - xvi, 496 p. : ill. ; 24 cm.

Rev. ed. of: Marketing South African tourism. 2nd ed.

Includes bibliographical references and index.

9780195982152 0195982150

2009293507

GBA870395 bnb

014626463 Uk


Tourism--Marketing.--South Africa
Hospitality industry--Marketing.--South Africa
Turismo--Sudáfrica.
Administración hotelera.

338.479168