TY  - BOOK
AU  - Rose,Frank
TI  - The art of immersion: how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories 
SN  - 0393076016 (hbk.)
AV  - TK 5105.888 R795a 2011
U1  - 306.4/802854678 
PY  - 2011///
CY  - New York
PB  - W.W. Norton & Co.
KW  - Internet entertainment industry
KW  - Social aspects
KW  - Internet entertainment
KW  - Internet marketing
KW  - Entertainment computing
KW  - Internet
KW  - Aspectos sociales
KW  - Innovaciones tecnológicas
KW  - Industria del entretenimiento
KW  - Mercadeo
N1  - Includes bibliographical references (p. 321-333) and index; The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart
N2  - Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think
ER  -