TY  - BOOK
AU  - Elicksen,Debbie
TI  - Publishing & marketing in the digital age
SN  - 9781770401952 (pbk.)
AV  - Z 286 E42p 2014
U1  - 070.5 
PY  - 2014///
CY  - Vancouver, BC
PB  - Self-Counsel Press
KW  - Electronic publishing
KW  - Internet marketing
KW  - Electronic books
KW  - Marketing
KW  - Self-publishing
KW  - Publicaciones electrónicas
KW  - Mercadeo por internet
KW  - Libros electrónicos
KW  - Mercadeo
KW  - Autoedición
N1  - "Includes free access to download kit"--Front cover; Includes bibliographical references; Content creation -- Publishing platforms -- Position yourself -- Finding monetary resources and how to get paid -- Be seen and be heard -- Create a website -- Blogging -- Audio and podcasts -- YouTube -- Webcasts and webinars -- Social media overview -- Google+ -- Facebook -- Twitter -- LinkedIn -- Transmedia -- Public relations
N2  - New developments and platforms present themselves every time you open a tab in your browser. New software, programs, media, and search engine optimization algorithms make it hard to keep up in the digital world. Publishers are evolving their business practices; in order for them to notice you, you need to have an existing reader following, marketing plan, and a good manuscript. The goal of this guide is to help you understand how new publishing works and to encourage you to have fun as you build your digital empire. Publishing and Marketing in the Digital Age will help you be seen and heard online, from how to create your online profile, to learning how to market your book and find your target audience. It will prepare you for success as a publisher and marketer in the digital world!
ER  -