Sports marketing : competitive business strategies for sports /
Christine M. Brooks.
- Englewood Cliffs, N.J. : Prentice Hall, c1994.
- xiii, 333 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0138358931 9780138358938
93039462
Sports--Marketing.--United States Sports--Economic aspects--United States. Sports--Marketing.--âEtats-Unis Sports--Aspect âeconomique--âEtats-Unis. Sports--Organisation et administration--âEtats-Unis. Sports--Aspect âeconomique--âEtats-Unis.