Fortunato, John A. <br/><br/>
The ultimate assist :  the relationship and broadcast strategies of the NBA and television networks / 
John A. Fortunato. 
 - Cresskill, N.J. :  Hampton Press,  2001. 
 - xix, 258 p. ;  24 cm. 
 - The Hampton Press communication series .
<br/><br/>Includes bibliographical references (p. 241-248) and indexes. 
<br/><br/><label>ISBN: </label>1572734078 (cloth) 9781572734074 (cloth) 1572734086 (pbk.) 9781572734081 (pbk.) 
<br/><br/><label>LCCN: </label>2001039539 
<br/><br/><label>Nat. Bib. No.: </label>GBA2-Z9035 
<br/><br/><label>Subjects--Corporate Names: </label><br/>National Basketball Association.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television broadcasting of sports.
<br/><br/><label>LC Class. No.: </label> / F745u 2001 
<br/><br/><label>Dewey Class. No.: </label>070.4/4979632364/0973