TY  - BOOK
AU  - Fortunato,John A.
TI  - The ultimate assist: the relationship and broadcast strategies of the NBA and television networks 
SN  - 1572734078 (cloth)
U1  - 070.4/4979632364/0973 21
PY  - 2001///
CY  - Cresskill, N.J.
PB  - Hampton Press
KW  - National Basketball Association
KW  - Television broadcasting of sports
N1  - Includes bibliographical references (p. 241-248) and indexes
ER  -