TY  - BOOK
AU  - Jorgensen,Janice
TI  - Encyclopedia of consumer brands
SN  - 1558623361
AV  - R HF 5415.3 E56 1994
PY  - 1994///
CY  - Detroit
PB  - St. James Press
KW  - Brand choice
KW  - United States
KW  - Brand name products
KW  - Consumers’ preferences
N1  - v. 1: Consumable Products -- v. 2: Personal Products -- v. 3: Durable Goods
ER  -