Vreese, C. H. de  1974- <br/><br/>
Political campaigning in referendums :  framing the referendum issue / 
Claes H. de Vreese and Holli A. Semetko. 
 - London ;  New York :  Routledge,  2004. 
 - xii, 224 p. :  ill. ;  25 cm. 
 - Routledge research in political communication .
<br/><br/> Simultaneously published in the USA and Canada. 
<br/><br/>Includes bibliographical references (p. [202]-217) and indexes. 
<br/><br/>The importance of information in referendums -- The dynamics of a referendum campaign -- The context of the campaign -- The political parties' campaigns -- The yes and no camps -- The campaign in the news : polls, personalities and the multi-faceted issue of the euro -- The campaign in the news -- Elite framing of the issue -- Campaign effects -- Agenda-setting in a referendum -- Polls, strategy news and political cynicism -- Primed by the referendum -- Campaign effects of the vote -- The consequences of referendums -- Conclusions. 
<br/><br/><label>ISBN: </label>0415349419 (hardback) 9780415349413 (hardback) 0415411327 (pbk.) 9780415411325 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Political.<br/>Political campaigns.<br/>Referendum.<br/>Elections.<br/>Voting.<br/>Volksstemmingen.<br/>Verkiezingscampagnes.<br/>Europese Unie.