Elberse, Anita,  1973- <br/><br/>
Blockbusters :  why big hits - and big risks - are the future of the entertainment business / 
Anita Elberse. 
 - First edition. 
 - 307 pages :  illustrations ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. 
<br/><br/><label>ISBN: </label>9780571309221 (pbk) 0571309224 (pbk) 
<br/><br/><label>LCCN: </label>2013014320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects.<br/>Motion picture industry.<br/>Music trade.<br/>Celebrities.<br/>Comunicación--Aspectos económicos<br/>Medios de comunicación de masas <br/>Industria cinematográfica<br/>Música --Comercio<br/>Celebridades 
<br/><br/><label>LC Class. No.: </label>P 96   / E37b 2014 
<br/><br/><label>Dewey Class. No.: </label>384