TY  - BOOK
AU  - Elberse,Anita
TI  - Blockbusters: why big hits - and big risks - are the future of the entertainment business 
SN  - 9780571309221 (pbk)
AV  - P 96  E37b 2014
U1  - 384 23
PY  - 2014///
CY  - London
PB  - Faber & Faber Limited
KW  - Mass media
KW  - Economic aspects
KW  - Motion picture industry
KW  - Music trade
KW  - Celebrities
KW  - Comunicación
KW  - Aspectos económicos
KW  - Medios de comunicación de masas
KW  - Industria cinematográfica
KW  - Música
KW  - Comercio
KW  - Celebridades
N1  - Includes bibliographical references and index
N2  - What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success
ER  -