Apkon, Stephen

The age of the image : redefining literacy in a world of screens / Stephen Apkon ; [foreword by Martin Scorsese] - New York : Farrar, Straus and Giroux, 2014 - xv, 263 p. ; 21 cm

All the world's a screen --
What is literacy? --
The brain sees pictures first --
The evolution of the audience --
The big business of images --
Grammar, rhythm, and rhyme in the age of the image --
Teaching a new generation --
The sharpening picture.


"We live in a world that is awash in visual storytelling. The recent technological revolutions in video recording, editing, and distribution are more akin to the development of movable type than any other such revolution of the last 500 years. And yet we are not popularly cognizant of or conversant with visual storytelling's grammar, the coded messages of its style, and the practical components of its production. We are largely, in a word, illiterate. But this is not a gloomy diagnosis of the collapse of civilization; rather, it is a celebration of the progress we've made. In The Age of the Image, Apkon drawns on the history of literacy, on the science of how storytelling works on the human brain, and on the practical value of literacy in real-world situations to convince us that now is the time to transform the way we teach, create, and communicate"--Back cover.

9780374534509


Aprendizaje visual
Alfabetización visual
Comunicación visual

LB 1068 / A642a 2014

370.15/5