TY  - GEN
AU  - Fleisher,Craig S.
AU  - Bensoussan,Babette E.
TI  - Business and competitive analysis : : effective application of new and classic methods 
SN  - 9780131873667 (hardback : alk. paper)
AV  - HD 38.7  F596b 2009
U1  - 658.4/032 
PY  - 2009///
CY  - Upper Saddle River : 
PB  - Pearson Education, 
KW  - Administración de empresas
KW  - Gestión empresarial
KW  - Inteligencia empresarial
N1  - Part I - Analysis Theory 
Preface
1. Business and Competitive Analysis: Definition, Context, Benefits
2. Performing the Analysis Process
3. Avoiding Analytical Pitfalls
4. Communicating Analysis Results
5. Applying the FAROUT method
Part II ? Techniques
Section 1 - Competitive 
6. Industry Analysis/Nine Forces
7. Competitive Positioning 
8. Business Model Analysis 
9. SERVO Analysis 
10. Supply Chain Analysis
Section 2 ? Enterprise 
11. Benchmarking 
12. McKinsey 7s Analysis 
13. Shadowing 
14. Product Line Analysis 
15. Win/Loss analysis
Section 3 ? Environmental 
16. Strategic Relationship Analysis 
17. Corporate Reputation Analysis 
18. Critical Success Factor Analysis 
19. Country Risk Analysis 
20. Driving Forces Analysis
Section 4 ? Evolutionary 
21. Event and Timeline Analysis 
22. Technology Forecasting 
23. War Gaming 
24. Indications and Warning Analysis 
25. Historiographical Analysis
Section 5 ? Financial, Probabilistic & Statistical 
26. Interpretation of Statistical Analysis
27. Competitor Cash Flow Analysis
28. Analysis of Competing Hypothesis (ACH)
29. Linchpin Analysis
ER  -